Nice catch, Allen. Recalls must have some negative effect on sales, and a competitor's imaginative rebate, e.g. the mags & ammo & mag loader rebate S&W is offering with its M&P line may be even more effective. Ruger's sales went down even though they added to the product lines.Ruger sales dropped and the markets reaction was to force Ruger's stock price down by 13%. The article presents the facts better than I ever could.
I wonder how the RAP line is doing, especially how well sales held up after Sig got the propaganda boost from the govt.