Ruger sales and stock decline in Q2.

allenr said:

Ruger sales dropped and the markets reaction was to force Ruger's stock price down by 13%. The article presents the facts better than I ever could.

https://www.fool.com/investing/2017/08/03/why-sturm-ruger-stock-sank-13-on-thursday.aspx

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Nice catch, Allen. Recalls must have some negative effect on sales, and a competitor's imaginative rebate, e.g. the mags & ammo & mag loader rebate S&W is offering with its M&P line may be even more effective. Ruger's sales went down even though they added to the product lines.

I wonder how the RAP line is doing, especially how well sales held up after Sig got the propaganda boost from the govt.

VThillman said:

Nice catch, Allen. Recalls must have some negative effect on sales, and a competitor's imaginative rebate, e.g. the mags & ammo & mag loader rebate S&W is offering with its M&P line may be even more effective. Ruger's sales went down even though they added to the product lines.

I wonder how the RAP line is doing, especially how well sales held up after Sig got the propaganda boost from the govt.

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I would expect the RAP to never be more than a "middle of the pack" seller. It appears to be a perfectly fine pistol, but really doesn't offer anything over competitors. Actually I can't see any serious advantages over the SR9/40 series. The lack of military contracts and apparent lack of LE interest aren't going to help.

Are handgun sales as a whole down since the greatest salesman got evicted? Colt and Kimber both came out with new revolvers that are selling very well from what I have read. Times get tight then companies have to stay on top with new in demand guns.
I have read that ammo suppliers are experiencing some ruff times also.

The recall had to kill Mark IV sales, at least for a while. The rest of the Ruger line offers the uneducated buyer, as in new buyer, nothing that they don't think they can get in another brand and less expensive. After I bought a M&P 22 compact, which I found ergonomilcaly better than the SR22, I tuned into the S&W forum. If you research Shields there you might never but one. But new buyers read all the praise and buy them. They are priced well, but they have problems. When I decided to buy a 380 I read about th M&P Bodyguard in that forum. All kinds of recurring problems. I bought Ruger.

If the 'new buyer is also a 'new gunner', the Shield has at least one mechanical idiosyncrasy that would dismay him. It dismayed me for a few minutes.

I went to the S&W forum last evening, and read the Shield 45 sub-forum. It is pretty much a lovefest. The only heat generated was a disagreement about whether the 45 has less felt recoil than the 9x19 version. Hah. Oh, and one poster had the recoil spring assembly fail after ~1000 rounds.

You are right, I think, that 'new gunners' are apt to think that Ruger is a 2nd tier manufacturer, inferior to Colt and Smith & Wesson, and therefor should be priced like, say, Charter Arms. To them the LCRx3 and the SR1911s are inexplicably overpriced.

I've heard gun sales are down everywhere, and most believe it is due to Trump getting into office. He supports the Second Amendment, so there is no longer a rush to get a gun before our rights are taken away.

^^^ Yup...LGS owner said the same thing. Called it "Hillary Hangover"...

I received a letter from Gun owners of America to inform that many of the Obama anti gun, anti 2nd executive orders are still on the books and that Trump should negate them. GOA said because of this it's like Obama is calling the shots{pun} infringing on 2nd rights. If Trump is so high on 2nd rights then why hasn't he taken his ax to those EOs? Trump ran on that he would make things right but he sure hasn't picked up the ball on anti gun EOs.

I am totally making a guess but I think if Hildebeast had been elected we would have seen many LGS had their doors closed by some stroke of her pen.

The story I get is that those Executive Orders aren't easy to 'negate'. Whether Trump's team is working on it I dunno. Trump's team is sort of a mess anyway.

Makes you wonder who these gun manufacturers really wanted to win the election, doesn't it?

Our best gun salesman is out of office so the scare is not as abundant as it was. If Hildebeast had won, she would have the Feds pulling all night raids trying to confiscate them. BUT beware, Lame Brain is not going to be stopped. He is going to hang around DC and cause problems and you can bet he will be putting out anti gun speeches and speaking his bravado. He is already working on a shadow government and you can bet, he will do anything to better himself. He loves the adoration that his voters gave him. I only hope that Loretta Lynch scandal will get investigated heavily and they drag him into court also.

Tommy

Declining guns and ammo sells, bad for the gun makers, good for the gun buyers.
(Most of us are buyers I'd guess).

One of the executive orders I'm hoping gets the ax is the one that stopped S. Korea form sending left-over M1 Carbines to the USA for sell on the open market.
What a great house/truck gun an M1 Carbine would be.



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