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America's favorite gun maker this week announced two new programs that include reaching back into the creative closet and bringing forth a new caliber offering that has some six-shooter aficionados rejoicing while offering an upgrade for LC9 owners.

- The Newest LCR

Why 327?

Introduced through a partnership by Sturm, Ruger and Federal Cartridge in 2007, the .327 Federal Magnum uses the rimmed, straight-walled .32 H&R case with a very lightweight .312 caliber bullet (typically 100 grains) to generate a screamer of a round that delivers beaucoup performance downrange. How much performance? Try 1800 feet per second in a 100-grain JHP round that brings an impressive 780 ft. lbs. of energy with it. Some harken it to a .357 Magnum, only smaller and better.

In the April 08 American Rifleman magazine, Bryce Towsley wrote glowingly that, "The .327 offers more 'real-world' energy than the .357 Mag., (at least in my test), better penetration and one more shot per gun load. It does all this with substantially less recoil and noticeably less muzzle blast than the .357 Mag."

Ruger chambered a SP-101 stainless six-shooter in .327 from 2007-2011 that chambered not only the new round but also legacy .32H&R, .32SW, and .32SW Long, but discontinued the offering some years ago only to bring it back last year.

However, their budget minded light compact revolver (LCR) line never offered it.

Well, that's about to change.

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"The LCR in .327 Federal Magnum combines the proven design of the LCR with the performance of the .327 Federal Magnum cartridge to create a great revolver for both concealed carry and home defense," said Chris Killoy, Ruger President and COO this week in a statement obtained by Ruger Talk.

According to the release from Ruger, this new LCR maintains all the features of the critically acclaimed original LCR-- double-action trigger pull, a blackened 400 series stainless steel monolithic frame, Hogue Tamer combat grip and an extensively fluted stainless steel cylinder) all while keeping a 17 ounce weight. MSRP is $619, which means "street prices" will likely be closer to the $500 mark.

- LC9 to LC9s initiative

Ruger is making it easy for current LC9 owners to upgrade to the LC9s, but there are some hoops to go through.

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"The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol," said Chris Killoy, Ruger President and COO in a statement obtained by Ruger Talk. "We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that."

The method of taking advantage of this offer means the current LC9 owner has to take their gun to a Ruger dealer, allow them to buy it back, and then purchase a new LC9s with the scratch. On top of the deal, the buyer gets code for $100 in Ruger swag.

In order to receive the $100 gift certificate code, customers need to create an online redemption code. The form requires customers' contact information, traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information, and an uploaded image of a legible copy of proof of sale and proof of trade-in. gift certificate codes will be sent to customers via email once their redemptions are completed and approved.

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