What kind of car or truck do you drive? Do you like the way it looks as well as its functionality?
Sales. It's all about sales. Form AND function.
Yup sales, and in a society of "look at me" it's all about fashion. Like those that worry about fancy looks on their concealed carry holster and gun.

It's going to be concealed...unseen...hidden why should looks matter in such a case. Seeing as this is intended as a carry gun why should looks matter? Is it the image factor? Cool factor? You know...it's cool if it's black or some other color scheme used by the military but make it something different and WHOA!
The car/truck thing... Well I do prefer plain and care not about fancy frills and whiney there as well. Of course having it have a clean finish free of scratches and dents is desired as it IS seen and pretty darn hard to conceal.

the pick up bed however... Not one of those that gets worried about the scratches and marks there as THAT area is intended to be used. I see these types on a weekly basis and actually had one customer want to ever his plastic bedlinen so he didn't scratch it.

If he only knew what that bedliner was doing to his bed underneath. lol